Press Release

Natural Products as Alternatives to Prescription Drugs

Baby's Bliss & Mommy's Bliss best-selling natural products bring blissful remedies to families across America

FOR IMMEDIATE RELEASE
DATE: November 15, 2007

San Rafael, CA -- When Roshan Kaderali, a registered nurse, midwife, and lactation specialist, started her practice in the United States 35 years ago, she recommended her patients gripe water -- a time-tested European herbal solution for baby colic relief. Raised in Tanzania and Scotland she was surprised to find out that such remedy is unknown in this country.

Generations have been raised in Europe and other parts of the world relying on gripe water -- an herbal remedy that eases stomach distress naturally. The active ingredients are fennel, ginger, and sodium bicarbonate, which work together to ease stomach discomfort associated with colic, gas, hiccups, and teething.

Knowing the wonders this remedy could do for crying babies and their parents, Ms. Kaderali, a mother of three, established MOM Enterprises, Inc. – a company with a mission to create natural products that provide relief to babies, mothers, and mothers-to-be.

"I decided to develop Baby's Bliss Gripe Water™, as a U.S. version of the European remedy. I wanted the formula to be 100% natural, alcohol free, manufactured in an FDA certified laboratory, and to be widely available across the United States," says Ms. Kaderali, the CEO of MOM Enterprises, Inc.

Baby's Bliss Gripe Water™ quickly turned into a best-selling product nationwide, receiving overwhelming praises from thousands of happy customers.

"It is godsend! My son would wake up screaming 6-7 times a night with bad gas pains. After discovering Baby's Bliss Gripe Water, we had peaceful nights," says Tracy Affrunti of Palm Harbor, Fl.

The incredible success of Baby's Bliss Gripe Water™ led to the development of two separate product lines by MOM Enterprises, Inc. – one for babies (Baby's Bliss®) and one for mothers and mothers-to-be (Mommy's Bliss®)

Baby's Bliss Gripe Water™ was followed by Baby's Bliss Diaper Cream – a blend of soothing and healing botanicals containing only natural ingredients that create a protective barrier over the baby's sensitive skin. Baby's Bliss BabyDerma Cream – is another popular product, containing anti-inflammatory ingredients that treat itching, eczema-prone skin.

Mommy's Bliss products include the highly successful Morning Sickness Magic – a 100% natural remedy to relieve nausea during pregnancy. Dispensed in capsules, it contains folic acid for fetal health, red raspberry leaf for uterine health, ginger and vitamin B-6, recommended by doctors for nausea. Mommy's Bliss Pregnancy Heartburn Comfort is specially formulated to soothe and neutralize stomach acid that often occurs during pregnancy. Mommy's Bliss Omega-3 DHA Plus contains the purest source of omega 3 fatty acid DHA available to support healthy fetal brain, eye, and vision development.

Mommy's Bliss Belly Butter is loaded with botanicals known to firm and tone the skin. It contains natural oils that soothe and relieve itching and dryness. Mommy's Bliss Nipple Cream heals and soothes irritated sore nipples, with Calendula and Evening Primrose seed so that women can enjoy nurturing their baby the natural way. Mommy's Bliss Foot Cream contains stimulating and invigorating herbs and essential oils to revitalize tired feet during pregnancy, providing much needed relief from swelling and cramping.

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Mom Enterprises, Inc. is dedicated to providing unique natural products for babies, mothers and mothers-to-be. Mommy's Bliss® and Baby's Bliss® products are available nationwide at major drug stores, maternity and baby stores, health food stores and many independent pharmacies. For more information on products and store locations, visit www.mommysbliss.com or call 1-877-457-4955.